GREEN IS THE COLOUR OF MONEY

Businesses are always looking to increase profitability and market share. With rising costs of fuel and consumers targeting environmentally-responsible companies to patronize, businesses have jumped on the green initiative and reaped the financial benefits. The Complete Idiots Guide to Greening Your Business provides the most up-to-date, concrete, and practical steps for readers to follow to get rich by going green.

The Complete Idiotãs Guide to Greening Your Business provides up-to-date, practical steps needed to make money by going green. Readers will learn how to:

• Set practical, achievable goals for the right green initiative
• Streamline operations
• Save commuting time and office overhead
• Cut fuel and energy costs
• Understand carbon credits and their value
• Make products greener
• Green manufacturing, packaging, and shipping
• Use paperless marketing programs
• Increase Sales
• Increase Productivity
• Reduce Costs
• Increase Customer Retention
• Feel Good

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